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Pantone’s Color of the Year Is…

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By: TOM BRANNA

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Pantone’s Color of the Year is Ultra Violet (Pantone 18-3838), a blue-based purple. A dramatically provocative and thoughtful purple shade, Pantone 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future, according to Pantone, which is a wholly-owned subsidiary of X-Rite....

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